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GREATER KNOWLEDGE, FOR A BETTER TOMORROW
 

MARKETCOMEDY.COM: AN ONLINE NEWSLETTER WITH A TWIST!

SAMPLE ARTICLE #2:

Marketing: earlier this year we saw a great commercial!

Well it was sure funny; it was all about a new “ism” or something like Rondoism…Spaceism…Quietism…Flexibleism…well you get it. Were they creating a new dictionary? Were they selling a Rondo? What is a Rondo all about anyway? I think it is a new PDA with an instant dictionary! Easy to use! Maybe it was a car or something with wheelism…

APPLIED KNOWLEDGE: it is hard enough to create a new brand; why do we need to get lost in inventing new words? Should we remember the cute words? It appeared that this was the primary message! "Yes...we are creating a new lexicon about a car or a new mini crossover". It looks like a great machine with solid fuel economy, but with such a forgettable and complicate message, few will ever remember!